Monica’s hair salon needed to get outfitted with a lightbox (backlit printed thing), banner, and a number of door signs, all with a “pink and green” color scheme that frankly hurts your eyes. trying my best to negate those harmful effects, i delivered:
the main sign:
the announcement banner:
the outside front door sign:
and the inside front door sign:
but they undesigned it to be
main:
banner:
cut lettering for the door:
and four other stickers for the door:
otherwise known in the “industry” as a ‘car wrap’, essentially you take a very two dimensional idea and superimpose (for better or worse) onto a real life, honest to god, tangible object – in this case, some sort of ford van. big, off-white, and otherwise boring.
until now.
Welcome, Captain America and your Car-Pool Associates.
that last picture features Steve, my multitalented and endlessly skilled production artist, who turns dreams into vinyl-covered car realities.
heres a new section ill be updating every now and then when i get the real doozies: crappy ideas from people who i then update, clean or otherwise improve (normal), only to have them un-design it and go with their microsoft word layed out crap (not normal).
first is caldarazzo’s pizzeria; the orders were burgundy text, yellow background. they picked the lower.
second, we have caddyshack expresss: they picked three pms colors for their 4×12 banners, a brown, cream and rust. i proofed, and they rejected every color (and spacing, and fonts), opting instead for a two color scan of their place mat instead.
Just got a photo back from my installer showing the recently completed bent neon signage for a news stand straightforwardly titled, The News Stand. Im just happy i could introduce a little more Futura into the world.
a man a plan a canal panama.
Canton Hair Studio came to us for some over all brand action, and some awesome CNC’ed lettering out front. Originally, i had given them a complete outfit of nothing-but-Arial (to fly in the face of all those ‘only Helvetica’ devotee’s) but they had me change the nothing-but-Arial to nothing-but-Century Gothic. At least they didnt go serif. Production note: because i used negative like 1million kerning, some of the letters had to be made as one object (namely, NT and STU).
