So i wasnt sure what i was going to call the beer i made (which actually may never be any good), but as everyone knows, the opportunity to develop an identity for a graphic designer is pretty much like free crack. since it was clear that Sage’s middle name – Soleil (means “sun” en frankize) – was awesome, combined well with her last name, and when done connoted star wars references (luke skywalker, anyone?), it seemed a pretty solid path to head down.

Sunwalker-Brewing---Logo-v2-1

After a good amount of fiddlin’, that was where i landed for the first version of the graphic, so its this version that carried to the first labels (*yes, technically i messed with the kerning so it looks better on the labels, but were going through time here people, things change, ok?)

Sunwalker-Brewing---v4---final-moldy

And thus it was done, labels were made, beer was had, and all was well. But the wheels of design kept turning… so i honed, and extruded, and dropped all the shadows, and outlined, and inlined, and re-lined, and inverted colors, and added more gradients, and then removed them by using half tones instead.

It was awesome. And the results were not to bad either.

Sunwalker-Brewing---Logo-Rev2---4---final

Ironically enough, i had already designed the next label…

Sunwalker-Brewing---Triple-v2

(which is actually what got me thinking about upping the ante on the logo), so… yeah. If i’ve got enough time inbetween now and next round of beer, i may end up revamping the label too… who knows!

Ps. Anyone notice the hiker is a girl?